Understanding Price

What determines the worth of something that’s unique?

Treasure Diamonds is designed to give you a deeper understanding of the magical world of diamonds.  You will find invaluable practical guidelines to help you appreciate a diamond’s true worth and go on to select a gem that you’ll treasure forever.

Many people are confused as to how the 4C’s affect price.  Pricing diamonds is a highly specialized skill.  Just as a holiday consultant would need details not just of your destination, but of your preferred flight class, accommodation, hotel facilities and entertainment before giving you a quote, so diamonds are valued on more than size.  The qualities of Cut, Clarity, Carat and Colour all affect a diamond’s price.

When you begin looking for your perfect diamond, it’s helpful to have an idea of the characteristics that are most important to you, such as colour or shape.  This will help narrow your search.  It will also help you compare the price of similar diamonds.

No one C is more important than another in terms of beauty and it is important to note that each of the 4C’s will not diminish in value over time unless damage occurs to the diamond.  Once you’ve established the 4C characteristics that are most important to you, a jeweller can then begin to show you various options with quoted prices.

Remember, a diamond’s price depends on the interplay of all the 4C’s and the rarer a stone’s characteristics, the higher the price it demands.  But nor is price everything, you might fall in love with a stone that’s well below your budget based on a particular cut or the way you feel when you try it on.  Equally, you could find yourself reviewing your honeymoon plans so you can own the diamond of your dreams.  Our advice is, if it feels right, follow your heart – a holiday’s only lasts a few weeks, a diamond’s for life!